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DadBod/HotMom Summer

Client started a new company and wanted a brand design for tee shirt/merchandising for dad bod summer/ hot mom summer. Was tasked with sketching/designing tee shirt designs as well as a logo design for the soon to come website. Wanted it to be humorous and laidback and wanted to target young adults/new parents. Mood board was designed to give the client a few ideas to work out wanted he wanted this brand to feel like. Final logo is shown as well as some of the apparel he has sold. Flag ship T shirts were drawn and designed by myself as well.

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