Briarcliffe Athletic Association and Briarcliffe Father & Son

Briarcliffe AA and Briarcliffe Father & Son have a proud history of quality sports for the youth of South Eastern Delaware County in Pennsylvania. After viewing the logo and brand, I noticed they could use and update to attract the younger generation coming up in the youth sports community. I made a mood board to reset the brand and kept it close to the original colors and feel, but wanted it to have a round logo and imitate the shape of the ball sports they have to offer. 

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The father and son logo was more straight forward, we wanted to make a logo showing father and son together. After exploring the options, we decided on the logos at the bottom of the page.